So, you're a bride and you've got all the major stuff done. You've got the ring. You've secured your venue. You've picked your photographer. Heck, you've probably got your gown too! But, do you have your videographer? While some aspects of wedding planning are easier than others, even though most brides have had their big day planned their whole lives, others can prove to be a bit tricky… like finding the right videographer. A lot more goes into videography than most realize. Recently, I got the chance to catch up with Shane from True Artists Studio and have him give me the 411 on videography these days, how he got started, and what every bride and groom should consider when choosing a videographer.
How did you get started in videography and filmmaking?
In high school I was in a band and was a musician. Then I transitioned from high school to college and majored in audio studies. While In school I had a lot of video and film studies as well. As I progressed in my major, I began to work more in film and video and developed more of a skillset to tell a story visually. Visual storytelling incorporated all the aspects I enjoyed such as film, lyrical and musical storytelling.
How long have you been doing this?
I started college in 2000 and have been working professionally in the industry since 2003. I started out in local television and then moved into small production houses and honed in on my niche of documentary storytelling in 2007. Then True Artists Studio opened in 2011.
What makes you stand out from the rest in your industry?
The biggest thing that makes us different is that we are storytellers. We really try to understand each client's individual story and create a video that enables the viewer to connect to that specific story. We try to make everything feel very down to earth and relatable.
What are the current trends in videography that you're seeing?
The past couple of years have been big on aerial shots and utilizing drones to do so. A lot of trends that end up happening in our industry are very technically based. We really focus on not overdoing or overusing them. You want to follow the trends but not overdo them and saturate the market. A trend that's unique to us, that we haven't seen anyone else do yet, is we do a point of view camera. We give the bride and groom each their own camera and they look directly into it and talk to each other before the wedding. It brings this surreal moment to light.
What is the most important thing to consider when choosing a videographer for your wedding?
The number one thing that brides and grooms need to do is to take the time to really understand what video is. So many couples that I meet with say that they have seen other videographers' work and then they end up judging all videographers off of that. As a bride and groom start wedding planning they shouldn't let any previous bad experiences sour the whole wedding videography experience. I also encourage them to take a look at the market and see what's out there and then meet with potential videographers. Consider the style of each videographer. Meeting them is very important because you're going to be spending the whole day with them. That filmmaker and you have to get along. You have to click to create a good experience, and creating a good experience creates trust. The experience and product has to be amazing and it really has to match each couple.
What's your favorite part of your job?
I never thought I would work in the wedding industry. I came out of college and did news, documentaries and commercials, all with the idea that I wanted to tell a story. At the time, wedding videography didn't tell a story. My favorite part of my job is getting to tell a story about two people and two families coming together for momentous occasion. The most amazing part is that these are real people, not companies paying for a commercial or politicians paying for an ad. These are real people and it is always an honor to be picked by someone and trusted to tell their story.